Walmart and the Empathetic Checkout Line
Your frustration will not go unnoticed by this retail giant

Despite a 55-year legacy, Walmart is not resting on its laurels when it comes to investing in — and application of — the IoT, machine learning, and big data.

In addition to pick-up towers, shifting parts of the checkout process to an app, and using IoT-enabled tags to monitor and optimize product consumption, Walmart might soon be able to respond to the emotional state of its customers using facial recognition technology.

Bernard Marr writes:

As the machines learn to identify different levels of frustration through the facial expressions of those in line, it could trigger additional associates to run the checkouts and eventually could analyze trends over time in a shoppers’ purchase behavior.”

 

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